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Researching for expansion vol. 2: The Business Perspective
There are many factors to look at, like size, maturity, competition, customer behaviour and marketing restrictions, but with a thorough analysis of the key parameters, you can deduce if there's a gap for you to start enlarging.
Researching for expansion vol. 1: The Regulatory Perspective
When you're inclined to expand your empire to cover other markets, you will need to decide where to go. Depending on your strategy and strengths as an operator you are going to conduct market research to dial in on a new market. This post will examine a bit the stuff you might be looking at.
Ways to enter a new market in online gaming
Looking to go to a new market? There's two typical ways of entering, let's look at those on a high level first and followup with a little bit more in-depth analysis.
The Compliance Blog
This is the start for Adaptio.io's blog on all things related to online gaming and regulation. Business and technology tips and advice, market outlook and sharing of experience.